SEO is a very difficult and constantly changing task and so learning all about the latest methods that actually work is a very wise move and that is where this site comes in as we have blog posts on all of the latest SEO developments.
SEO has changed a huge amount in the last few years, it used to be so easy to rank a web site with low quality links and crappy content but now you need quality all the way through, that is the main thing that search engines like Google and Bing look for in a web site. So if you have poor quality content and poor quality links then don’t expect search engines to see your web site as high quality and deserving of high rankings…..
But there is of course more to it than that, you have to have done great keyword research to find all of the best keywords to use on your web site and then have amazing content which uses those keywords really well. You then need to have really good links from high quality and relevant web sites, the kinds of links that show that your site must be a good site and so the more authoritative the better. And then you also need to be popular on the social networks like Facebook and Twitter as this also gives search engines a great indication that your web site must be of a high quality if a lot of people like it and share it on the social networks.
There are then other steps that you can take to get great SEO results, you should make sure that your user experience is as great as you can make it as the more users love your site the more search engines will reward it with high rankings. They scrutinize details like your bounce rate and the amount of time that users spend on your site and the amount of pages that they view and reward sites that so very well in those departments and so having a great web site is a large part of doing well with SEO these days.
So check our blog posts for the latest news on SEO and learn how to get your web site ranking highly in the search engines!