Undoubtedly, Google has become a leading force online. It is the most popular search engine online all over the world which connects millions of people at a single time. When it comes to digital marketing, we can’t even think of it without having Google on board. In the past few years, the search engine has revolutionised the online world with its incredible online marketing tools and techniques that have set new benchmarks in the industry. Google Adwords is such a force which has created a rage among online entrepreneurs for its smart and efficient results. When you are online, it’s all about having best conversion rates in order to increase your customer portfolio, ratings and views to help your online business to a great extent. Hence, My Web Agent, a leading digital marketing firm in Melbourne brings to you released Google Adwords industry benchmarks.
Some of the important Google Adwords industry benchmarks include:
- Average Click-Through Rate (CTR) in AdWords by industry. It is for both Search and Display. The CTR in AdWords throughout the industries is 1.91% on the search network, whereas on display network its 0.35%
- Average Cost Per Click (CPC) in Adwords by Industry: When it comes to CPC in AdWords across all industries, one can find $2.32 on search network and $0.58 on the display network.
- Average Conversion Rates (CVR) in AdWords by industry: The CVR in AdWords across all industries is 2.70% on the search network and 0.89% on the display network respectively.
- Average Cost Per Action (CPA) in AdWords by industry: The CPA in AdWords across all industries is $59.18 on the search network, meanwhile its $60.76 on the display network.
It is very important to know the benchmarks for doing PPC ads and for new clients. It can be a very daunting task otherwise. However, it varies from industry to industry. The above given benchmarks and figures are based on 20 industries including B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Industry Services, Real Estate, Travel & Hospitality etc.