In this era of Web 2.0 and with the significant infiltration of broadband services in the market, videos have become standard and crucial marketing tools on even one-man and small operations which operate out of the world headquarters of a company inside a spare room. What’s behind this growing popularity, then?
The answer is simple: videos sell. These tools sell your company, your services, your products and they sell you as a whole. Videos can go viral quickly. You just post your video clip on your blog and if it is good, expect it to be picked up by other websites.
Explainer videos can be posted on social networking websites, YouTube, mastermind sites and your very own website, of course. However, if you are operating budget for your online business comes in a small size, you might think that videos are a bit out of reach.
But this is not the case.
All you need to do is hire a professional animated explainer video company and save your investment in video production software and hardware.
Explainer Video Production Values
The production values determine the final look, feel and sound of your finished video clip, whether it’s an introduction to your product or your company. A poorly created video is much worse than having no video at all, that’s why you need to get things right at the first time. Below are several suggestions on how to make quality videos for your site.
What is the main objective of your video? What do you want to say? Do you want to establish credibility? Or perhaps you just want to make a sale or demonstrate a new product? Before shooting a single frame, you have to prepare your content that will fit your explainer video’s purpose.
Lighting must be as sufficient as possible if you want to properly convey you video’s message. Make it too dark and you can’t expect your audience to see but get too bright and it might end up irritating to their eyes. Achieve the perfect lighting and your video will be good to go.
- VO or Voice Over Narration
Explainer videos will never be called as such without the voice to say the right words at the right time. Narration must be recorded properly so that every single world can be easily heard by your target audience without making them miss out on vital information.
Less is always more and while you might be tempted to put in a dose of information on your video, edit it first to make sure that you describe your message in the simplest way possible.
- Add Text
A few text on explainer videos won’t hurt at all. Use words to reinforce your key points.
- Add Music
Make sure that any music you add will not make you face some copyright issues. There are royalty free music you can find online that you can take advantage of.
- Squish It
Lastly, squish everything in a few frames in just 2 or 3 minutes. Don’t make it too long unless you want to bore your audience.